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Privacy Policy

Data Protection Information

In the following, we inform you about the processing of your personal data by us and the claims and rights to which you are entitled under data protection regulations, in particular the European General Data Protection Regulation (GDPR).


This data protection information clarifies the type, scope and purpose of the processing of personal data by us.


Personal data within the meaning of the GDPR are all data that can be related to you personally, e.g. name, address, e-mail addresses, user behavior. Which data is processed in detail and how it is used depends largely on the services you use with us.


In our data protection information, we use various other terms within the meaning of the GDPR. These include terms such as processing, restriction of processing, profiling, pseudonymization, controller, processor, recipient, third party, consent, supervisory authority and international organization. You can find the corresponding definitions for these terms in Art. 4 GDPR.



The responsible controller is
Am Burgberg 20
58642 Iserlohn
E-Mail: service(at)scheu-dental.com


You can contact our data protection officer at:
mip Consult GmbH
Rechtsanwalt Dietrich Felgner
Wilhelm-Kabus-Str. 9
10829 Berlin



We process personal data that we receive from you as part of the use of our website and, if applicable, our business relationship.


If you use the website for purely informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. When you visit our website, we collect the following access data, which is technically necessary for us to display our website to you and to ensure stability and security. The access data includes the IP address, date and time of the request, time zone difference to Greenwich Mean Time (GMT), content of the request (i.e. name of the specific website accessed), access status/HTTP status code, amount of data transferred in each case, referrer URL (previously visited page), operating system and its interface, language and version and type of browser software, notification of successful retrieval.


We also receive your personal data if you contact us by contact form or e-mail. Personal data here are, for example, name, company, address, e-mail address, telephone number, fax number and, if applicable, the data that you send us as a message (hereinafter referred to as "contact data").



We process personal data in accordance with the provisions of the European General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (BDSG) for the following purposes and on the following legal bases:


Consent, Art. 6 para. 1a GDPR

If you have given us your consent to process personal data for specific purposes, in particular for contacting you and participating in surveys and competitions (e.g. via our contact form or by email for processing and handling the inquiry, sending newsletters, advertising by telephone, email, text message, etc.), the lawfulness of this processing is based on your consent.


Any consent given can be revoked at any time. Please note that the revocation is only effective for the future. Processing that took place before the revocation is therefore not affected by the revocation. The revocation can be sent to the contact details above or to service(at)scheu-dental.com erfolgen.


Performance of contracts and pre-contractual measures at the request of the person, Art. 6 para. 1b GDPR

When you contact us (via contact form or email), your data will be processed on the basis of the implementation of pre-contractual measures, Art. 6 para. 1b GDPR, in addition to any consent given to process the contact request and its handling. Furthermore, we process your data for contract processing, in particular for the manufacture of products and the sale of products that you can find on our website or in our catalog as well as for the implementation of training events and training events (face-to-face events and online events).


Establishment of an employment relationship, § 26 BDSG and after completion of the application procedure in the event of rejection to safeguard legitimate interests, Art. 6 para. 1f GDPR (defense against claims), if applicable, if consent has been given, Art. 6 para. 1a GDPR

When you contact us (via contact form or e-mail) in connection with your application, we process your data in order to check your suitability for the position (or any other open positions in our company) and to carry out the application process. Your application data will be reviewed by the HR department after receipt of your application. Suitable applications will then be forwarded internally to the department responsible for the respective open position. They will then decide on the next steps. Within the company, only those persons have access to your data who need it for the proper conduct of our application process.


Im Rahmen der Interessenabwägung zur Wahrung berechtigter Interessen, Art. 6 Abs. 1f DSGVO

We process your personal data to protect our legitimate interests or those of third parties. We pursue the following legitimate interests in particular:


  • Ensuring IT security, in particular the security of the website;
  • Improving the quality of our products and services, reviewing and optimizing processes for needs analysis and direct customer contact, as well as measures to increase customer loyalty and service, including through personalization by means of customer segmentation and comparison of the products and services you already use;
  • Training of own employees and quality inspection (concerns records of training events and training courses);
  • Submission of current contract offers;
  • Advertising or market and opinion research, unless you have objected to the use of your data;
  • Assertion of legal claims and defense in legal disputes;
  • Intra-group data exchange: Intra-group companies process your data to comply with legal and regulatory group requirements and for the following purposes: to optimize customer contact, for accounting purposes, internal audits and internal reporting, to speed up contract processing if you are or wish to become a customer of another intra-group company.



Within the company, those departments that require your data to fulfill our contractual and legal obligations will have access to it.


Processors used by us (Art. 28 GDPR) may also receive data for the above-mentioned purposes. These are companies in the categories of IT services, logistics, printing services, telecommunications, debt collection, advice and consulting as well as for conducting surveys, competitions, sales and marketing. If we use processors to provide our services, we take appropriate legal precautions and appropriate technical and organizational measures to ensure the protection of personal data in accordance with the relevant legal regulations.


We may pass on information about you to third parties outside our company if one of the legal bases listed under "What do we process your data for (purpose of processing) and on what legal basis?" applies or if you have consented to the data being passed on. In this context, we share your data with the following recipients:


  • Scheu Holding GmbH (intragroup company);
  • CA-Digital GmbH (intragroup company);
  • SMILE-Dental-Handelsgesellschaft mbH (intragroup company);
  • Public authorities (including financial, tax, administrative, criminal or judicial authorities);
  • Private certification companies and audit companies


Data will only be passed on to third parties in accordance with legal requirements.



For security reasons (e.g. to clarify acts of abuse or fraud), log file information is stored on the website for a maximum of 30 days and then deleted (see point 2 above). Data whose further storage is required for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.


Where necessary, we process and store your personal data for the duration of our business relationship, which also includes, for example, the initiation and execution of a contract via the contact form or by email.


Applicant data will be deleted after 6 months in the event of a rejection. In the event that you have consented to further storage of your personal data, we will transfer your data to our applicant pool. The data will be deleted there if you revoke your consent or after 5 years at the latest. If we fill the advertised position with you, your data will be stored in our personnel management system.


In addition, we are subject to various retention and documentation obligations, including those arising from the German Commercial Code (HGB) and the German Fiscal Code (AO). The retention and documentation periods specified there are two to ten years.


Finally, the storage period is also assessed according to the statutory limitation periods, which, for example, according to Sections 195 et seq. of the German Civil Code (BGB), are generally three years, but in certain cases can be up to thirty years, whereby the regular limitation period is three years.



The data provided will generally be processed within the European Union. A transfer of personal data to a country that is not an EU/EEA member state will only take place if the special requirements of Art. 44 - 50 GDPR are met.



Each affected person (data subject) has


  • the right to information in accordance with Art. 15 GDPR (i.e. you have the right to request information about your personal data stored by us at any time),
  • the right to rectification pursuant to Art. 16 GDPR (i.e. in the event that your personal data is incorrect or incomplete, you can request the rectification of this data),
  • the right to erasure pursuant to Art. 17 GDPR and the right to restriction of processing pursuant to Art. 18 GDPR (i.e. you may have the right to request the erasure or restriction of processing of your personal data if, for example, there is no longer a legitimate business purpose for such processing and statutory retention obligations do not require further storage),
  • the right to data portability under Art. 20 GDPR (i.e. you may have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and to transmit those data to another controller without hindrance).


Furthermore, you can withdrawal your consent with effect for the future.


You also have the right to lodge a complaint with a data protection supervisory authority (Art. 77 GDPR in conjunction with Section 19 BDSG). You can find the supervisory authority responsible for you at https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html


We would also like to draw your attention to your right to object in accordance with Art. 21 GDPR:



You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Article 6 para 1, lit e GDPR (data processing in the public interest) and Article 6 para 1, lit f GDPR (data processing on the basis of a legitimate of interests).


If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims.


In individual cases, we process your personal data for direct marketing purposes. You have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct advertising. If you object to processing for direct marketing purposes, we will no longer process your personal data for these purposes.


The objection can be made in any form and there are no costs other than the transmission costs according to the basic rates.


If possible, the objection should be addressed to:


Am Burgberg 20
58642 Iserlohn


or by e-mail to: service(at)scheu-dental.com



In principle, we do not use fully automated decision-making in accordance with Article 22 GDPR. Should we use these procedures in individual cases, we will inform you of this separately if this is required by law. We do not process your data automatically with the aim of evaluating certain personal aspects (profiling).



As part of our website, you must provide the personal data that is technically necessary for the use of our website or for IT security reasons. If you do not provide the aforementioned data, you will not be able to use our website.


When contacting us by form or e-mail, you only need to provide the personal data required to process your request. Otherwise, we will not be able to process your request.



With the following information we inform you about our newsletter as well as the registration, dispatch and evaluation procedure and clarify your rights of objection. If you subscribe to our newsletter, you agree to receive the newsletter and the procedures described. Newsletter content: We only send newsletters, emails and other electronic notifications with advertising information (hereinafter "newsletter") on the basis of the consent of the recipient or on the basis of legal permission. If we specifically describe individual newsletters during the registration process, this description is decisive for the consent of a newsletter subscriber. If there is no separate description, you will receive information about our products, offers and promotions as well as information about our company in our newsletters. Double opt-in: Registration for our newsletter takes place using the so-called double opt-in procedure. This means that after registering for the newsletter, we will send you an e-mail asking you to confirm your registration. This confirmation serves to ensure that only people who have access to the e-mail address provided register for our newsletter. We keep a record of newsletter registrations in order to be able to prove the registration process in accordance with legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored with the mailing service provider are also logged.


This website uses CleverReach to send newsletters. The provider is CleverReach GmbH & Co KG, Mühlenstr. 43, 26180 Rastede, Germany. CleverReach is a service with which the newsletter dispatch can be organized and analyzed. The data you enter for the purpose of receiving the newsletter (e.g. e-mail address) is stored on CleverReach's servers in Germany or Ireland.


Our newsletters sent with CleverReach enable us to analyze the behavior of newsletter recipients. Among other things, we can analyze how many recipients have opened the newsletter message and how often which link in the newsletter was clicked on. Conversion tracking can also be used to analyze whether a predefined action (e.g. purchase of a product on our website) has taken place after clicking on the link in the newsletter. Further information on data analysis by CleverReach newsletters can be found at: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.


The data processing takes place on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.


If you do not wish to be analyzed by CleverReach, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message. You can also unsubscribe from the newsletter directly on the website.


The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted from both our servers and the CleverReach servers after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. e-mail addresses for the member area) remain unaffected by this.


You can find more details in CleverReach's privacy policy at: https://www.cleverreach.com/de/datenschutz/.


To subscribe to the newsletter, simply enter your e-mail address. Optionally, we ask you to enter a name so that we can address you personally in the newsletter.


We have concluded a contract with CleverReach for commissioned data processing and fully implement the strict requirements of the German data protection authorities when using CleverReach.


The newsletter is sent and its success measured on the basis of the recipient's consent in accordance with Art. 6 (1a), Art. 7 GDPR in conjunction with Section 7 (2) No. 3 UWG or on the basis of legal permission in accordance with Section 7 (3) UWG.


The registration process is logged on the basis of our legitimate interests in accordance with Art. 6 para. 1f GDPR and serves as proof of consent to receive the newsletter.



We use cookies on our website. Cookies are small text files, usually consisting of letters and numbers, which are stored on the user's computer when visiting certain websites.


Some of these cookies are essential for our website to function, while other cookies help us to improve our website by giving us insights into how you use it.


By default, we only use necessary cookies. Necessary cookies enable the core functionalities of our website. The website cannot be displayed correctly without these cookies or individual areas may not function properly. Necessary cookies can only be prevented by making the appropriate settings in your browser.


We only use cookies that are not necessary for the function of the website ("non-essential cookies") if you have given your consent via our cookie banner. You can return to our data protection information at any time and withdraw your consent or make changes.


Click here for information on the cookies we use:




The following additional options exist with regard to cookies:


  • If you do not want cookies to be stored on your computer, you can deactivate the corresponding option in the system settings of your browser. Saved cookies can be deleted in the system settings of the browser. Please note that deactivating cookies can lead to functional restrictions on this website.
  • You can object to the use of cookies for website tracking and advertising purposes via the network advertising initiative http://optout.networkadvertising.org/ or the American website http://www.aboutads.info/choices or the European website http://www.youronlinechoices.com/uk/your-ad-choices/ widersprechen.



This website uses technologies from eTracker GmbH http://www.etracker.com/ to collect and store data for marketing and optimization purposes. The legal basis for the use of eTracker is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a) and Art. 49 para. 1 sentence 1 lit. a GDPR.


This data can be used to create user profiles under a pseudonym. Cookies can be used for this purpose. The cookies enable the Internet browser to be recognized. The data collected with the eTracker technologies will not be used to personally identify the visitor to this website and will not be merged with personal data about the bearer of the pseudonym without the separately granted consent of the person concerned. The collection and storage of data can be revoked at any time with effect for the future.


We use eTracker to analyze and regularly improve the use of our website. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. The data collected is stored permanently and analyzed following pseudonymization.


Information from the third-party provider: etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany; https://www.etracker.com/en/data-privacy/.



We use services from third-party providers on our website as part of our legitimate interests within the meaning of Art. 6 (1f) GDPR, i.e., our interest in an optimal website. The IP address of the user is transmitted to these third-party providers. The IP address is technically necessary so that the content can be displayed. Third-party providers may use so-called web pixels (invisible graphics, also known as "web beacons") for evaluation or marketing purposes. The web pixels can be used to analyze information such as visitor traffic on the website used. Third-party providers can store information in cookies on the user's device.


We use the following third-party providers on our website:


  • Google-Fonts, i.e. external fonts from Google, LLC., www.google.com/fonts are integrated by accessing a Google server (usually in the USA). You can find Google's data protection information athttps://policies.google.com/privacy and an opt-out is possible at https://adssettings.google.com/authenticated.
  • Google Maps maps from the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The data protection information can be found at https://www.google.com/policies/privacy/ and an opt-out is possible at https://www.google.com/settings/ads/.
  • YouTube videos from the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The data protection information can be found at https://policies.google.com/privacy and an opt-out is possible at https://adssettings.google.com/authenticated.
  • We use the ticket system Zendesk, a customer service platform of Zendesk Inc, 989 Market Street #300, San Francisco, CA 94102, to process your inquiries. For this purpose, necessary data such as surname, first name, postal address, telephone number, e-mail address are collected via our website in order to be able to answer your inquiry. We have concluded an order processing contract with Zendesk. As a US provider, Zendesk is certified under the EU-US Privacy Shield Frameworks and thus fulfills the minimum requirements for legally compliant commissioned data processing. Further information on data processing by Zendesk can be found in Zendesk's data protection information at http://www.zendesk.com/company/privacy.



You can find us on social networks and platforms so that we can also communicate with you there and inform you about our services. We would like to point out that your data may be processed outside the European Union and that the data is generally processed there for market research and advertising purposes. Usage profiles can be created from the usage behavior and resulting interests of the users. These usage profiles can in turn be used, for example, to place advertisements inside and outside the platforms that presumably correspond to the interests of the users. For this purpose, cookies may be stored on the users' computers, in which the usage behavior and interests of the users are stored. Other data may also be stored in these user profiles, in particular if the users are members of the respective platforms and are logged in to them.


The processing of users' personal data is based on our legitimate interests in the broadest possible communication with our users in accordance with Art. 6 para. 1 lit. f GDPR. If the respective social networks obtain consent for data processing, the legal basis for processing is Art. 6 para. 1 lit. a GDPR. For information on the respective processing and the respective objection options, please refer to the data protection information of the providers linked below:



In the case of requests for information and the assertion of user rights, we recommend that these are asserted directly with the providers, as the providers have direct access to the data. Should you nevertheless require support, you are welcome to contact us using the contact details above.


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